I heard this on a radio station a few weeks back and I think it needs to be used. There was a paramedic who went to a really bad MVA, the pt. was unresponsive so he could not get any information on who to call. He spent a very long time trying to get in touch with someone. after about an hour he did reach someone. He came up with the idea that everyone needs to have an ICE phone number in their cell phones.... In Case of Emergency. All you have to do when you put the name in the phone, put ICE instead of a name. Heck put the name after ICE! Most sensible people put police and fire on speed dial, why not an emercengy contact? Hopefully this can spread and will catch on as easy as 411 did.