No, i need not the reputation of a fire fighter or a cop. I don't want or need to be a "hero". I'm proud of what I'm doing good, but I'm aware it requires constant education to stay on top. Yes, I want to be generally respected for what I've learned, know & do now, just as any other profession. No public praises needed, just a better pay.
BTW, that may be the point: it's a lot of public relation. Fire dept's seem to put a lot of effort in their reputation, especially if volunteer. That's not bad per se. But they sure have excellent possibilities: action, big technical things, large trucks...
Compared to this, our possibilities in EMS are very limited. Action = blood & guts? Who wants to see this? And we know that's not the thing. But we aren't allowed to talk about the most of our incidents directly due to confidentality laws, where fire dept. may publish every small lawn fire or broken water pipe. If we do, noone understands the beauty of a strange ECG rhythm anyway. And what does attract kids in an ambulance? You simply can't compare a 20ml syringe to a real fire hose...
But that doesn't cause me to fall on the dark side, starting to whine about lack of public awareness. Rather than that I would like to provide a professional appearance, high level of care and a confident team in even the worst situations.
On the long term I think this is what builds up a good public relation. And the EMS provider that spoils this by doing something silly just is a large back step - if career or volunteer. So I spend a lot of my time in training & teaching to get the standards high - if for my career or volunteer group.
On the other side, let's look at the real reputation of a fire fighter or a cop: it's very ambivalent. Some may see them as heroes, but a lot see them as prolly beer or doughnut consumers in uniform, lighting fires or beating innocents just for their own enjoyment, beeing in the way rescuing cats out of trees or causing traffic delays instead of solving major crimes. I can't see this ambivalence in EMS public awareness. And I'm glad for this!
We have a job to do and we simply do it. That's way cooler than posing in dirty gear making a story out of some others suffering. No, really no hero image needed.
Just some random thoughts...